Although I’m not really sure I understand what’s going on this hastily cut video, Instant Lover seems to be about a bunch of pretty girls cooking and trying various Instant Lover formulas/recipes. But then they’re at the beach, then they’re smoking, then they’re applying Instant Lover cream to their scalps… The Brazilian four piece of Zémaria is revealed after the three quarter mark of the video, 1 girl singing with 3 boys playing music. Typical. The song itself is very catchy with childlike high pitch vocals (that sound like oldschool broken Engrish Air) that are complemented by a bouncing flanged-out bass line and a solid, SOLID, chorus.
Is this Brazilian electro pop? Not so fast. The Zémaria facebook page claims the song was written and produced by none other than Pégasse, French co-founder of the Fvtvre imprint and member of the Valérie Collective. It all make so much sense now!